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The real estate websites we develop are very different from others you may find if you review the many options available to you. Why? Because our
websites are not mass produced from a template with no consideration for how they will perform in
search engine rankings or how well they convey your capabilities and strengths.
- Our websites are specifically designed and built to be attractive to search engines. In a word, they are "search-engine-friendly."
- In addition, our websites are built by an ex-Realtor who understands the real estate business and how to effective market your real estate experiences, expertise and the services you offer.
Yes, there are lower cost Realtor website available. But what you're buying here is an advertising tool, an important component of your marketing strategy. If you want something "cheap and dirty" just so you can claim you have a website, you'll be happy with other offerings.
If you want an effective Internet marketing tool, we offer what you are looking for.
We understand that if your real estate website doesn't provide you with the leads you want and need, you won't be a client for long, and we want to be your website partner for a long long time.
- Your website can't just be interesting and
informative. Your visitor/prospect must feel an immediate need for something you are offering so he or she will TAKE ACTION NOW.
- Both your visitors and the search engines that will be your life-blood
expect to find lots of useful information on your website. While a very simple 2 or 3 page website may enable you to say "yes" when asked if you have a website, the
truth is that the revenue you generate from your website is directly proportional to the number of visitors and how long they stay on your website. Giving them lots of useful information
is the best way to keep them on your website long enough to want to contact you. And that is what it's all about ... getting visitors to contact you so you can turn that "lead" into "business."
- Different people may have different "hot buttons" that lead them to TAKE ACTION. So,
include multiple offers. If you're a realtor, offer several reasons to contact you. For buyer prospects, how about "Free area maps," or
"Free local mortgage Information" and "Free home buyer tips." For seller prospects,
offer a "Free home market analysis" or "Free home selling tips."
And check out our latest "Lead Generator Package" offering Many Helpful Real Estate Information Articles
- The purpose of your website is find prospects and convert them into sales leads.
If you need information from them to make this initial contact successful, include an
E-MAIL RESPONSE FORM for them to provide info you need.
- If you sell a product, accept
credit cards so they can buy it right now while you have their attention.
- Your site should help the visitor learn about your product or service and WANT IT.
Focus on getting them to send you an E-Mail inquiry, if not a credit card purchase.
Avoid "clever" items with no relationship to your product or service. Soft
background music is fine, but that flying pelican is distracting, isn't it... Cute, but
distracting !
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- Successful websites have
unique "domain names". For a little increase in cost, you get two benefits.
(1) Your website will get a higher search engine position and (2), it will be easier
for your visitors to remember your domain name and tell their friends about it.
- To optimize your search engine
position, your first page should use few words - only those words and phrases you want
search engine "robots" to focus upon.
- You need them but remember this ... Link
errors can kill your website.
(1) Links that don't work frustrate your visitor and send
them running back to their search engine to find a website that cares enough to keep them
working. Good webmasters check all their client's website links periodically.
(2) Many search engines will simply refuse to register, or will drop, websites that contain
broken hyperlinks.
3) "Back to Our Home Page" links on every webpage. If your website
is promoted effectively, several of your site's webpages are promoted individually.
When prospects land on one of those secondary webpages, you want them to be able to get to your
"home page" easily If they can't, they'll miss the most important part of your marketing
message, your intro.
(4) Novice website designers think they're "adding value" with lots of links to
other sites, but external links lead your prospects away from your site and they may
not come back. If you include hyperlinks, use "framed pages" so your visitor don't
get away.
(5) Understand and use Links Effectivwly. This is highly proprietary but we have learned what
it takes to improve your search engine rankings using "links" as a tool. Do not be misled by the idea that simply loading up your website with hundreds of reciprocal links will help your
search egnine ranking. It may actually cost you search engine position.
- Some website designers
may try to impress you with all the latest technology. Remember this .. 80% of your
prospects aren't using the latest version browsers so their systems can't handle those
neat features in your website. Millions of users won't ever see the "nifty"
things you can do on a website. So, have an attractive and functional website, but
forget "bells and whistles" if you want a good return on your website investment
- Make
sure your website designer knows how to use "Meta Tags" link popularity, and other "tricks" to get
you high search engine positions. Effective Website Promotion is as important as a
well-designed site. Our Web Site Promotion Service
gets your website high rankings on the most popular search engines.
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